The Gifting Hour - John Lewis 2024
Teaching Ideas
- Theme Analysis: Discuss the themes of nostalgia, family bonds, and the journey of finding meaningful gifts. How do these themes make the ad emotionally engaging?
- Creative Writing Prompt: Ask students to write their own narrative of a magical shopping adventure. Encourage them to describe what they might find in a “memory treasure chest” from their past.
- Dialogue Writing: Have students write additional dialogues between Sally and Lauren at various stages of their lives to expand the story.
- Storyboarding: Use the transcript to create a storyboard of the video. Discuss how transitions (e.g., wardrobe to attic) convey a sense of wonder and time travel.
- Symbolism: Analyze the use of the wardrobe, attic, and other objects to represent memory and personal connection.
- Target Audience: Explore how the ad appeals to its intended audience. What emotions and values does it tap into?
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