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Excitable Edgar - John Lewis Advert 2019 

In this two and a half minute long film we meet Edgar, a dragon, and his friend, Ava, the young daughter of a baker.   Ava tries to involve Edgar in the Christmas festivities but he cannot control his excitement which often leads to things getting spoiled - much to Edgar's embarrassment.  

Watch the video here on youtube or here on Vimeo 

Writing Opportunities
  • Internal monologues of various characters. 
  • Letters of apology from Edgar to the inhabitants of the town. 
  • Description of Edgar
  • Setting description 
  • Dialogue between Edgar and Ava
  • Diary in role of Edgar or Ava
  • News report about the damage caused by Edgar in the village newspaper. 

Download VIPERS discussion guide for Excitable Edgar here

Director: Dougal Wilson
Production Company: Blink Productions
Agency: adam&eve DDB
Sound Design & Mix: Anthony Moore
Audio Producer: Lucy Spong


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  • Home
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  • About
  • Book of the week
  • Contact Us
  • VocabularyNinja
  • History Workshops
  • From our family to yours