Excitable Edgar - John Lewis Advert 2019 

In this two and a half minute long film we meet Edgar, a dragon, and his friend, Ava, the young daughter of a baker.   Ava tries to involve Edgar in the Christmas festivities but he cannot control his excitement which often leads to things getting spoiled - much to Edgar's embarrassment.  

Watch the video here on youtube or here on Vimeo 

Writing Opportunities

• Internal monologues of various characters. 
• Letters of apology from Edgar to the inhabitants of the town. 
• Description of Edgar
• Setting description 
• Dialogue between Edgar and Ava
• Diary in role of Edgar or Ava
• News report about the damage caused by Edgar in the village newspaper. 

Download VIPERS discussion guide for Excitable Edgar here

Director: Dougal Wilson
Production Company: Blink Productions
Agency: adam&eve DDB
Sound Design & Mix: Anthony Moore
Audio Producer: Lucy Spong